Freight, run by
operators who've lived it.
We book your loads, watch every mile and pick up the phone. Then we catch the late co-man pickup or the DC running short before it reaches the shelf.
FMCSA-authorized brokerage · Encryption & mandatory MFA
What's already real
Inventory, purchase orders, loads, tendering, exceptions and supplier email in one system. The demo above shows it with sample data.
A slipped ship date lowers days of supply and raises the alert with a transfer attached. Accept it and the load is created and tendered.
Staff experience from before Substrate, alongside Labatt and Canadian Canning lanes. Not Substrate customers.
A real signal from your own freight in the first month, or we haven't earned the lane.
Shaking hands from coast to coast.
Every load gets a person who knows the lane, the carrier and your dock hours, backed by software that keeps watching after the truck leaves.
Full truckload
Dry van loads of packaged goods, booked with vetted carriers and watched by a person, not a portal.
Temperature-controlled
Reefer freight for food and beverage, with temps and appointments checked along the way.
Hub-to-hub transfers
Moving stock between your DCs when one runs low and another runs long.
Supplier inbound
Ingredient, packaging and co-man pickups straight off your POs, so what comes in lines up with what goes out.
Built for supply chains with a lot of moving parts.
Purpose-built for complex, multi-node supply chains, where one late truck shows up three steps later as an empty shelf or a stopped line.
CPG & Food/Beverage
Get onto the shelf and stay there. From supplier to store, we keep sourcing, inventory and freight in one view, so a late load doesn't become an empty shelf.
Shelf, DCs, big-box retailAutomotive
JIT lines can't wait. When a truck runs late or a supplier slips, you need to know while there's still time to reroute, not after the line stops.
Just-in-time, inbound partsPharma
Temperature-sensitive freight with no room for error. Temps, appointments and handoffs are watched on every load, and exceptions are raised the moment something's off.
Temperature-sensitive loadsRetail & Distribution
Multi-node networks with thousands of SKUs. We connect sourcing, inventory and the last mile so nothing falls through the cracks.
Multi-node, high SKU countBuilt for food & beverage supply chains.
CPG runs on tight DC windows and thin safety stock. Here is what Substrate watches between your suppliers and the shelf.
Know which SKUs are about to run short
Days of supply by SKU and DC, recomputed the moment a PO ship date slips.
A SKU under its threshold raises a P1 alert with the fix attached, so you hear about the empty shelf while there's still time to move stock.
Inbound from suppliers and co-mans
Pickups booked straight off your purchase orders.
Supplier and carrier emails get read, sorted and tied to the PO or load they're about, so what comes in lines up with what goes out.
Rebalance before the shelf empties
When one DC runs low and another runs long, the transfer comes to you as a recommendation.
Accept it and the load is created and tendered to the best-ranked carrier on that lane.
Carriers you can hold to a number
Carriers ranked on your lanes, and every tender answer on record.
When one says no, the tender moves to the next. On retail DC deliveries, a person watches the appointment and the dock hours on every load.
Freight our team has moved
Staff experience from our team's work before Substrate. These shippers are not Substrate customers.
- US to Canada, dry van
Labatt Breweries of Canada
Awarded lanes in Labatt's national over-the-road bid, moving packaged beer from US origins into Canadian breweries.
Team experience · before Substrate - US mills to Hamilton, Ontario
Canadian Canning
Cross-border can and packaging loads on spot RFQs, with payment turned around in about two weeks.
Team experience · before Substrate - Greater Toronto to US retail
FGF Brands
Bakery freight into grocery distribution centers, more than 180 loads delivered.
Team experience · before Substrate - [Lanes]
[Account name]
[What the team moved. Confirm before launch.]
Team experience · before Substrate - [Lanes]
[Account name]
[What the team moved. Confirm before launch.]
Team experience · before Substrate
More shippers whose freight our team has moved
- Anheuser-Busch
- Labatt
- Aldi
- Canadian Canning
- FGF Brands
- Rivian
- RDJ Bakeries
- Refresco
- Idea Nuova
- Rich Products
- Jasper Products
- Create-A-Treat
- Premium Waters
- TreeHouse Foods
- Bylada Foods
- LT Foods Americas
- Astor Chocolate
- Pim Brands
- Colonna Brothers
- Harvest Hill Beverage
- Johanna Foods
- Algood Food Company
- Sanders Candy
- F.X. Matt Brewing
- Ferrara Candy
- Donut Time
- Ingredion
A brewer, a can maker and a commercial bakery. That's the CPG and food & beverage supply chain Substrate is built for, from packaging mill to grocery shelf.
You're running a real supply chain on tools that don't talk to each other.
Pick the one that sounds like your week.
Bought for a feature set you've grown out of, or never grew into. Half the team logs in, half lives in email.
The system of record can't see your freight, and your freight can't see the system of record. So nobody trusts either one.
The real state of the operation lives in a tab someone updates by hand, when they remember, after the fact.
A missed pickup, a short ship, a carrier gone quiet. You find out when the customer does, not before.
Rates that drift, trucks that don't show, updates you have to chase. Reliability you can't put a number on.
A small ops team doing the coordination of a much larger one, thread by thread, all day, with no leverage.
None of it is your fault. It's the tooling. We've run ops on exactly these tools, and built the partner we wished we'd had.
CPG lives and dies on the shelf. Most of the freight behind it still runs on email.
One place for inventory, purchase orders, loads, tenders and the emails about them. Pick a screen, or click it to open the full demo.
Command center
P1s first: a SKU two days from a stockout, a declined tender, a supplier at risk. Each one comes with the recommended fix.
Inventory
Days of supply by SKU and DC, kept current from the freight itself.
Purchase orders
Purchase orders turn into loads, and inventory knows what's on the road.
Waterfall tendering
When one carrier says no, the tender moves to the next, and every answer is on record.
Exceptions
Each one goes to the right owner the moment it happens. Routine ones are closed by your rules, with the reason written down.
Email intelligence
Supplier and carrier emails get read, sorted and tied to the PO or load they're about.
One load, four stops.
Hover a stop to see what happens there.
We move your freight
Dispatch from people who answer the phone. Your loads, covered and watched by a team that treats every shipment like its name is on it.
We read the threads
Every email, exception and carrier event becomes structured signal. Quotes, check calls, confirmations and problems get read and remembered instead of scrolling off the bottom of an inbox.
We surface what you'd have missed
An underperforming carrier. A supplier whose emails signal a capacity squeeze. An invoice discrepancy about to be paid. We flag it while you can still do something about it.
You stay ahead
The job stops being “find out what broke” and starts being “decide what to do”, usually before anyone downstream knows there was a question.
Within your first 30 days, we'll tell you something about your own operation you didn't know.
We're not just moving boxes. The first month is the proof: a real signal out of your real freight (a carrier, a supplier, a leak) that you didn't have visibility on before us. If we can't, we haven't earned the lane.
Let's move your next load.
Fifteen minutes, no deck. Tell us a lane and we'll tell you how we'd run it.