Freight, run by
operators who've lived it.
We move your freight and catch the problems before you do — the operating layer for physical supply.
Built by operators from Transfix and Landstar.
[X] in freight moved · FMCSA-authorized brokerage.
You're running a real supply chain
on tools that don't talk to each other.
A TMS you don't fully use
Bought for a feature set you've grown out of — or never grew into. Half the team logs in, half lives in email.
An ERP that talks to nothing
The system of record can't see your freight, and your freight can't see the system of record. So nobody trusts either one.
Spreadsheets always one day stale
The real state of the operation lives in a tab someone updates by hand, when they remember, after the fact.
Exceptions you learn about too late
A missed pickup, a short ship, a carrier gone quiet — you find out when the customer does, not before.
Carriers you can't rely on
Rates that drift, trucks that don't show, updates you have to chase. Reliability you can't put a number on.
Two to eight people, buried in email
A small ops team doing the coordination of a much larger one — thread by thread, all day, with no leverage.
None of it is your fault. It's the tooling. We've run ops on exactly these tools — and built the partner we wished we'd had.
How it works
We move your freight
Responsive, communicative dispatch from people who answer the phone. Your loads, covered and watched by a brokerage that treats every shipment like its name is on it — because it is.
We read the threads
Every email, exception and carrier event becomes structured signal. The coordination you already do — quotes, check calls, confirmations, problems — gets read, parsed and remembered instead of scrolling off the bottom of an inbox.
We surface what you'd have missed
An underperforming carrier. A supplier whose emails signal a capacity squeeze. An invoice discrepancy about to be paid. We flag it while you can still do something about it.The intelligence layer
You stay ahead
Predictive, not reactive. The job stops being “find out what broke” and starts being “decide what to do” — usually before anyone downstream knows there was a question.
Within your first 30 days, we'll tell you something about your own operation you didn't know.
We're not just moving boxes. The first month is the proof: a real signal out of your real freight — a carrier, a supplier, a leak — that you didn't have visibility on before us. If we can't, we haven't earned the lane.
Predictive over reactiveBuilt by operators.
Jesse Gill
Founder & CEO
Ten-plus years in enterprise logistics — Transfix, Landstar — and the person who built a $15–20M freight brokerage from zero, carrying enterprise CPG, food & beverage and automotive accounts including Anheuser-Busch and Volvo.
The operator who has lived this problem every day for a decade: bad tools, late signals, a team doing heroics to keep loads moving. Substrate is the partner he kept wishing existed.
- Experience
- 10+ years enterprise logistics — Transfix, Landstar
- Built
- A $15–20M freight brokerage from zero
- Accounts
- Enterprise CPG, food & beverage and automotive — incl. Anheuser-Busch, Volvo
Everyone here has felt what it's like to run a supply chain with bad tools. That's the whole reason Substrate exists.
Let's move your
next load.
Fifteen minutes, no deck. Tell us a lane and we'll tell you how we'd run it.